Presenting Design Work

WWDC 2018

Clarify Your Objectives

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  - Establish your goals
  - Identify the questions you need answered
  - Understand the objectives of the audience
• 😡
  - Dive into the details before clarifying the bigger picture

Embrace Feedback

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  - Take all feedback seriously
  - Clarify the problems identified
  - Be willing to change your position

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  - Pretend to understand unclear feedback
  - Be dismissive or overly defensive

Seek Advice

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  - Use the wisdom of your colleagues
  - Practice your presentation with them
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  - Try to do it all yourself

Use your own voice

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  - Express your opinion
  - Show your passion
  - Explain your process

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  - Be over-confident or insincere

Respect Your Audience

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  - Always have an agenda
  - Recap what happened last time
  - Integrate their feedback
  - Make no assumptions about what they know
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  - Show up without a plan
  - Be dismissive of input

Make It relatable

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  - Let people see themselves in your story
  - Talk about what you see and feel
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  - Talk about users like a distant 3rd-party

Engage In Dialogue

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  - Design for the ‘aha !` moment
  - Ask questions, then ask more questions
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  - Deliver a monologue

Explain Why

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  - Define your problem in a single sentence
  - Find agreement with your audience
  - Show evidence that this problem exists
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  - Use subjective reasoning for your decisions

Utilize Storytelling

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  - Map your narrative early
  - Incorporate a story
  - Constant reality with a better future

• 😡
  - Make it too elaborate

Keep It Simple

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  - Strip away everything that isn’t essential