The Qualities of Great Design

WWDC 2018

What is quality ?

What does quality feel like ?

What Is Quality

Summary

• What we agree is good
• Not random
• A lot of care and time went into it
• Feels like someone has thought of you already
• Not painful to use in any way
• Feels state of the art, easier to get thing done
• All your concentration goes to the task at hand

Not random

• Considered
• Visible
• Details

A log of care and time went into it

• Care

How would you describe care ?

How do you look at care in design ?

How do you do that ?

Interpretations

• It means something different to different people
• Not random, it is considered and crafted
• Result of time, effort and care
• Hard to achieve

Why is it important ?

What is special about it ?

Significance

• Impacts our everyday
• Intentions are felt
• Evokes trust

Why are we drawn to things that are quality ?

Quality has to be earned.

Aspirations

• Simple
• Stunning
• Timeless
• Positive

What makes a great app ?

Why should apps be simple ?

We don’t want to waste time to learn !

How do you describe simplicity ?

Distracted, Keep focus

What do you look for ?

What communicates great visual design ?

How do you learn the rules in a games world ?

Timeless

What makes great app experiences ?

Summary

• Strive for simplicity
• Aspire to be stunning
• Design to be timeless
• Have a positive impact

What helps you with your work ?

Improve understanding — Draw caricatures

What did you learn at your first design job ?

What advice would you give to other designers ?

Why is it important to be open to feedback ?

How do you approach designing for so many people ?

How do you keep people’s experiences top of mind ?

What helps you when starting a new project or new team ?

Techniques

• Draw caricatures
• Try your designs, prototype
• Be open to feedback
• Be modest, be mindful
• Ask questions
• Talk about communication

What is your favorite color ?