The Qualities of Great Design
The Qualities of Great Design
WWDC 2018
What is quality ?




What does quality feel like ?





What Is Quality
Summary
- What we agree is good
- Not random
- A lot of care and time went into it
- Feels like someone has thought of you already
- Not painful to use in any way
- Feels state of the art, easier to get thing done
- All your concentration goes to the task at hand
Not random
- Considered
- Visible
- Details


A log of care and time went into it
- Care


How would you describe care ?

How do you look at care in design ?

How do you do that ?


Interpretations
- It means something different to different people
- Not random, it is considered and crafted
- Result of time, effort and care
- Hard to achieve
Why is it important ?

What is special about it ?

Significance
- Impacts our everyday
- Intentions are felt
- Evokes trust
Why are we drawn to things that are quality ?
Quality has to be earned.

Aspirations
- Simple
- Stunning
- Timeless
- Positive
What makes a great app ?

Why should apps be simple ?
We don’t want to waste time to learn !

How do you describe simplicity ?
Distracted, Keep focus

What do you look for ?

What communicates great visual design ?

How do you learn the rules in a games world ?



Timeless



What makes great app experiences ?

Summary
- Strive for simplicity
- Aspire to be stunning
- Design to be timeless
- Have a positive impact
What helps you with your work ?
Improve understanding — Draw caricatures

What did you learn at your first design job ?






What advice would you give to other designers ?

Why is it important to be open to feedback ?

How do you approach designing for so many people ?


How do you keep people’s experiences top of mind ?

What helps you when starting a new project or new team ?


Techniques
- Draw caricatures
- Try your designs, prototype
- Be open to feedback
- Be modest, be mindful
- Ask questions
- Talk about communication




What is your favorite color ?
