The Qualities of Great Design
The Qualities of Great Design
WWDC 2018
What is quality ?
![](https://cdn-images-1.medium.com/max/800/1*hhVdZtJnH-_YdJiIoZ0SzA.png)
![](https://cdn-images-1.medium.com/max/800/1*o_MKEWrRYO246myu5kzCzg.png)
![](https://cdn-images-1.medium.com/max/800/1*M--8hB42K-wdqQWqO4su8Q.png)
![](https://cdn-images-1.medium.com/max/800/1*yczGucRmeLutbvqBMM4Ljg.png)
What does quality feel like ?
![](https://cdn-images-1.medium.com/max/800/1*BfObcVhqA7t03GcV-r3IjA.png)
![](https://cdn-images-1.medium.com/max/800/1*W1F2h7zQua8pHYuEyF-m3A.png)
![](https://cdn-images-1.medium.com/max/800/1*RaFio_6GaIoJpIXmFxSDxA.png)
![](https://cdn-images-1.medium.com/max/800/1*-w_lsZzySsnYNPdDGXk0dw.png)
![](https://cdn-images-1.medium.com/max/800/1*U2gDiSV_x84SjofrdgqY_Q.png)
What Is Quality
Summary
- What we agree is good
- Not random
- A lot of care and time went into it
- Feels like someone has thought of you already
- Not painful to use in any way
- Feels state of the art, easier to get thing done
- All your concentration goes to the task at hand
Not random
- Considered
- Visible
- Details
![](https://cdn-images-1.medium.com/max/800/1*9muXM205O2JeoMr3Vf2wZQ.png)
![](https://cdn-images-1.medium.com/max/800/1*7NmjgvU-UsVCJqOEFYB1kw.png)
A log of care and time went into it
- Care
![](https://cdn-images-1.medium.com/max/800/1*pkntcAbPkJvjsY3KjbnrVQ.png)
![](https://cdn-images-1.medium.com/max/800/1*LrO7TIO16JQr5bMpau4-sg.png)
How would you describe care ?
![](https://cdn-images-1.medium.com/max/800/1*sO-WwS9HO785bHEKAvtGqw.png)
How do you look at care in design ?
![](https://cdn-images-1.medium.com/max/800/1*C_0HoTmE8clSHI89b1_RUQ.png)
How do you do that ?
![](https://cdn-images-1.medium.com/max/800/1*KwKGgCgd1vsZl9SnzGVtjw.png)
![](https://cdn-images-1.medium.com/max/800/1*Kcgo9IDL41xVBns4dsayBQ.png)
Interpretations
- It means something different to different people
- Not random, it is considered and crafted
- Result of time, effort and care
- Hard to achieve
Why is it important ?
![](https://cdn-images-1.medium.com/max/800/1*QNeZ8nRmLKhsWyWQ7fqXDA.png)
What is special about it ?
![](https://cdn-images-1.medium.com/max/800/1*860BD2474CIR9gPqHSL6uA.png)
Significance
- Impacts our everyday
- Intentions are felt
- Evokes trust
Why are we drawn to things that are quality ?
Quality has to be earned.
![](https://cdn-images-1.medium.com/max/800/1*aENqrg3ryjNIFTmhf2Dkxw.png)
Aspirations
- Simple
- Stunning
- Timeless
- Positive
What makes a great app ?
![](https://cdn-images-1.medium.com/max/800/1*KdJfz8p1wio3DmPJ1yHftw.png)
Why should apps be simple ?
We don’t want to waste time to learn !
![](https://cdn-images-1.medium.com/max/800/1*sL0lVsxHE_YdSWGY95SGtA.png)
How do you describe simplicity ?
Distracted, Keep focus
![](https://cdn-images-1.medium.com/max/800/1*GLMp8okd1A63sCbC5rUYUg.png)
What do you look for ?
![](https://cdn-images-1.medium.com/max/800/1*eeoYERKKvQVrzW514AloaA.png)
What communicates great visual design ?
![](https://cdn-images-1.medium.com/max/800/1*VpBV6SkF9M6sUPa-zb1KVw.png)
How do you learn the rules in a games world ?
![](https://cdn-images-1.medium.com/max/800/1*ni7cXuDDMHazmoHj7r8AuA.png)
![](https://cdn-images-1.medium.com/max/800/1*5WUnZkVsD-FpV-eS4DF87w.png)
![](https://cdn-images-1.medium.com/max/800/1*FcNY4p07soFTTHz_2q2zWA.png)
Timeless
![](https://cdn-images-1.medium.com/max/800/1*SBbt1xZTLFt_GRuxKD9uuA.png)
![](https://cdn-images-1.medium.com/max/800/1*0NGXFKgL4ONXwv0IR3rfYQ.png)
![](https://cdn-images-1.medium.com/max/800/1*DNATt5AbcryUYXQwLCSPug.png)
What makes great app experiences ?
![](https://cdn-images-1.medium.com/max/800/1*gj2TSHNAqtj16JczpaghWQ.png)
Summary
- Strive for simplicity
- Aspire to be stunning
- Design to be timeless
- Have a positive impact
What helps you with your work ?
Improve understanding — Draw caricatures
![](https://cdn-images-1.medium.com/max/800/1*NfdaluA5RK0SafL8u2CleQ.gif)
What did you learn at your first design job ?
![](https://cdn-images-1.medium.com/max/800/1*hsgx7ROnPmOtL4R_7SzgcA.png)
![](https://cdn-images-1.medium.com/max/800/1*N_ggm3J294AGWihJNH2sCA.png)
![](https://cdn-images-1.medium.com/max/800/1*vrSc0vNNeTsH9EAo2TpNWQ.png)
![](https://cdn-images-1.medium.com/max/800/1*k8-raIk_0s-OZYkldct0Ig.png)
![](https://cdn-images-1.medium.com/max/800/1*HB-WV-jIxhenBK2PWiXcow.png)
![](https://cdn-images-1.medium.com/max/800/1*EJanfOdmGv5TvJCHxlFY7A.png)
What advice would you give to other designers ?
![](https://cdn-images-1.medium.com/max/800/1*yZKqrsmiv3LcIEuZvxKRog.png)
Why is it important to be open to feedback ?
![](https://cdn-images-1.medium.com/max/800/1*onr7GxAaIAKx-hy7EVqFmg.png)
How do you approach designing for so many people ?
![](https://cdn-images-1.medium.com/max/800/1*TQQLp7F5g0XgrOC1pMFYWg.png)
![](https://cdn-images-1.medium.com/max/800/1*WZ7zc0YrF5DR9BABFM7U-Q.png)
How do you keep people’s experiences top of mind ?
![](https://cdn-images-1.medium.com/max/800/1*3eCY5XB98WwZatbpk0mJlw.png)
What helps you when starting a new project or new team ?
![](https://cdn-images-1.medium.com/max/800/1*tCbX9ePQDrA3J4RMDggb9A.png)
![](https://cdn-images-1.medium.com/max/800/1*tCRnTAZd3E82lWFLJms3pQ.png)
Techniques
- Draw caricatures
- Try your designs, prototype
- Be open to feedback
- Be modest, be mindful
- Ask questions
- Talk about communication
![](https://cdn-images-1.medium.com/max/800/1*BY7Tk9MvZKeOyJzwE7C_BQ.png)
![](https://cdn-images-1.medium.com/max/800/1*fTccrk4B2lyfF11SHVQUmQ.png)
![](https://cdn-images-1.medium.com/max/800/1*vqvzheUBlStdXLB7jNh_Rw.png)
![](https://cdn-images-1.medium.com/max/800/1*uwohWMENfqL2J8HNjGWS-Q.png)
What is your favorite color ?
![](https://cdn-images-1.medium.com/max/800/1*aFC_wMJPD1iqgpLdOGB1Rg.gif)